Free Resources

Articles, tools, and templates for getting found in AI search and putting AI to work — no email gate on any of it.

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The free audits

Three minutes each. The website audit runs live checks on your actual site; the AI Assessment finds your stage on the AI path and your next moves. Both end with a report and a free call.

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Free articles

Practical guides, in plain English — series first, one-offs below.

2-part series

Claude as your co-worker

  1. Part 1 Claude, Cowork, and Code: what's the difference? (And how does it remember your business?)
  2. Part 2 How to actually set up Claude as your co-worker (a step-by-step guide)

2-part series

The AI-Ready Website

  1. Part 1 What does it actually mean for a website to be "AI-Ready"?
  2. Part 2 How to actually make your website AI-Ready

Free downloads & reference

Take-with-you tools. No email required.

Templates & prompts

The Claude Starter Kit

Set up Claude like a co-worker instead of a chatbot: a fill-in-the-blanks Instructions template, ten copy-paste prompts for real business tasks, and a five-day first-week plan.

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Reference

The Plain-English AI Glossary

AEO, schema markup, AI Overviews, LLMs — every term this site uses, defined in plain English so you can read anything about AI search without a translator.

Browse the glossary →

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