Free resources. Actually free.
Everything here is the real version, not the teaser version. Use it all yourself, never talk to me, and you'll still be ahead — that's the point. If you want help going faster, you know where I am.
Interactive · ~3 minutes
AI Visibility Audit
The place to start. We fetch your live website, run 13 real checks on what AI engines actually read, and run a live AI-search query for your market. You get a transparent score and a fix-it-yourself action plan.
Run the audit →Checklist · 21 checks
The AI-Ready Website Checklist
The complete DIY version of what my paid rebuilds cover: content AI can quote, schema markup, and the citation graph. Every item says what to do and how to do it. Progress saves in your browser.
Open the checklist →Templates & prompts
The Claude Starter Kit
Set up Claude like a co-worker instead of a chatbot: a fill-in-the-blanks Instructions template, ten copy-paste prompts for real business tasks, and a five-day first-week plan.
Get the kit →Reference
The Plain-English AI Glossary
AEO, schema markup, AI Overviews, LLMs — every term this site uses, defined in plain English so you can read anything about AI search without a translator.
Browse the glossary →Guides
The Blog
Longer-form, practical writing: what "AI-Ready" actually means, how to do the work yourself, and honest takes on where AI fits a small business — and where it doesn't.
Read the guides →Get new guides by email
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